Public Opinion Polling with Twitter

Solicited public opinion surveys reach a limited subpopulation of willing participants and are expensive to conduct, leading to poor time resolution and a restricted pool of expert-chosen survey topics. In this study, we demonstrate that unsolicited public opinion polling through sentiment analysis applied to Twitter correlates well with a range of traditional measures, and has predictive power for issues of global importance. We also examine Twitter’s potential to canvas topics seldom surveyed, including ideas, personal feelings, and perceptions of commercial enterprises. Two of our major observations are that appropriately filtered Twitter sentiment (1) predicts President Obama’s job approval three months in advance, and (2) correlates well with surveyed consumer sentiment. To make possible a full examination of our work and to enable others’ research, we make public over 10,000 data sets, each a seven-year series of daily word counts for tweets containing a frequently used search term.